The who: DJ Gem

The where: Toronto, Ontario

The vibe: High-energy, genre-bending electronic sets 

The Vision: Branding With a Beat

DJ Gem started her career as a music journalist, but she eventually stepped behind the decks to create high-energy experiences that defy the boundaries of genre. For her, music is about more than just the sound — it’s about the atmosphere, too. 

DJ Gem wanted her vibe to last longer than her set. To achieve this, she knew she needed something tangible that could handle the dark, crowded environment of a club. "I always wanted to make merch, but I found the process daunting," Gem says. "But StickerYou made it really easy."

The StickerYou Solution: Gear That Glows

Enter StickerYou! DJ Gem had us create a selection of custom products that match her aesthetic. She uploaded her fresh designs to the site, and was able to create high-quality, die-cut stickers that get her noticed once her set is done. Here’s how DJ Gem uses our lineup to amplify her image:

🎧Glow-in-the-dark stickers: Perfect for the club scene, these stickers stay visible on DJ Gem’s headphones and gear even when the house lights are down.

🎧Holographic stickers: She uses holographic material for her gem logo, creating a prismatic sparkle that catches the strobe lights mid-set.

🎧QR code stickers: DJ Gem creates custom-shaped stickers with QR codes that fans can scan to hear her unreleased tracks.

🎧Iron-on transfers: She uses iron-ons to create custom tote bags for her merch table.

🎧Image transfers for glassware: Sometimes she adds her branding to shot glasses for the booth and the crowd.

The Result: A Lasting Impression

DJ Gem has turned her fans into brand ambassadors by giving away stickers and custom merch at her performances. Her brand is now as high-energy as her music.

Get the DJ Gem Look

StickerYou is your DJ’s favorite sticker company! From the gear to the merch table, we have everything you need to get noticed:

• Glow-in-the-dark stickers: Shine bright in clubs, raves and low-light venues

• Holographic stickers: Add a premium, eye-catching sparkle to your logo

• Custom iron-ons: Create your own apparel and totes without a big production run

• Die-cut vinyl: High-quality, durable stickers cut to the exact shape of your design

Start creating your stickers right now!